Written by
Zaafina Naqvi, Community Cares team

Last week, MidlandToday asked you, our readers, to join us in supporting La Maison Rosewood Shelter for our Cares Spring Match: Sheltering our Communities and your response was nothing short of extraordinary.

We partnered with Brian & Ricki’s No Frills to offer gift cards for our readers to purchase for La Maison Rosewood through an online pop-up store. 

MidlandToday and generous local businesses pledged to match every purchase made through the online store, meaning that every purchase was matched seven times!

Together, we raised an incredible $3,000 for La Maison Rosewood and delivered 15 gift cards, helping to support those who need it most. Thank you!

Special thanks to Brian & Ricki’s No Frills for donating the gift cards for this initiative, and to the following businesses who have joined us in matching each donation: Atherton Financial Group Inc.Adco Tire & Auto Inc.Triple TechCentral Taxi MidlandGeorgian Kitchen Centre and Huronia Alarms

If you didn't get a chance to participate in this program, we encourage you to send your donation directly to your local shelter. For more information on how to give, click here.

Read the article on Midland Today here.


May 20, 2025